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Argus Added Value Fertilizers Europe 2018 | 12-14 February | Madrid

Developing enhanced efficiency and speciality fertilizers to maximise crop yields and business growth 

The first Argus Added Value Fertilizers Europe took place on 12-14 February in Madrid, Spain. Over 150 delegates from 81 companies attended the event to network and learn.

The added value fertilizers market is growing rapidly in Europe - the conference was dedicated to specific crops, products and people in the European market and offered a balance of technical and scientific content alongside access to commercial and business opportunities in this region. 

This event covered all kinds of enhanced efficiency and specialty products, including water solubles, slow and controlled release, foliars, micronutrients, biostimulants – in short, any product which has an added component to increase its efficacy compared to ‘straight’ fertilizers.

 Companies that registered to attend the 2018 event include: 

Prayon, Van Iperen, Rio Tinto Borates, Grodno Azot, Fertilizers Europe, Milliken Europe, The European Biostimulant Industry Council (EBIC), Haicheng Magnesium Fertilizer Industrial, Kingenta Ecological Engineering Group, Azelis, Etiproducts, AFCOME, ALGAIA, Invivo, Tessenderlo Group, COMPO EXPERT, Evonik Nutrition & Care, K+S KALI, INDAGRO, Petrochemical Commercial, Nitrofert, EDYNEA, Marchi Industriale, SCL Italia, VALAGRO, ETIMINE, Agricultural Resources Limited, OCP Group, Ekompany, ICL Specialty Fertilizers, Stamicarbon, Thesis, Agrosimex, ANWIL, Grupa Azoty Zakłady Azotowe "Puławy", Intermag, URALCHEM, Elixir Zorka, AGQ Labs, Agritecno Fertilizantes, ALGAENERGY, ANTONIO TARAZONA, ASAJA Spanish Association of Young Farmers, BIOVEGEN, BLUE AGRO CHEMICALS, Fertinagro Biotech, ICL SF Iberia, Kaeltia, Kemitel, Port of Tarragona, PROQUIMAC, Spanish National Association of Fertilizers Manufacturers (ANFFE), Tradecorp, Via Fertysem, Black Sea Gübre Ticaret, Ekmekçioğulları Metal & Kimya San.Tic, VITERA UKRAINE, Gleadell Agriculture, International Fertiliser Society, Micromix Plant Health, Omya UK, Sirius Minerals, Verdesian Life Sciences Europe, Actagro, AgXplore, Bio Huma Netics, Prince Erachem and Southern Star Shipping Company. and many more…

2018 Speakers:

Rolf Härdter, Head of Global Agronomic Services, K+S KALI
Nicolas White, Portfolio & Knowledge Director, Tessenderlo Kerley International
José Nolasco Bethencourt, Marketing and R&D Director, Tradecorp
Yohan Merieau, Operations Manager – Fertilizers and Agriculture, Invivo
Kevin Moran, Chief Technology Officer, Kingenta
Ross Mitchell, Corporate Agronomist, Sirius Minerals
Ricardo Serra, Vice President – ASAJA l Member of the European Social and Economic Committee, ASAJA Spanish Association of Young Farmers

Added Value PhotoAdded Value PhotoAdded Value Photo

View the 2018 conference photos

View the full programme here

Argus Added Value Fertilizers Europe Benefits:  

  • An event focused specifically on European crops, soils and the structure of the supply chain in this region
  • Access to an excellent network of European distributors who are looking to handle the latest products 
  • Find new sales opportunities and increase your market share 
  • Hear forecasts for the European market, including product trends and developments 
  • Plenty of networking opportunities for you to develop your distribution line 

                                           "Fantastic event! Congratulations for the quality of the conference and organisation. The first VIP/Tradecorp experience 

exhibitors was a fantastic success, thank you!"
Marc Andre, Managing Director, Tradecorp 

"I enjoyed the conference – especially for the contacts.  It turned out to be very worthwhile attending."
Dirk Schröder, Technical Manager, Verdesian Life Sciences Europe

"A good event covering the latest trends from the agricultural market and great interaction with other companies in this sector."

Jordi Bru, Director, Global Market Development – Agriculture, Rio Tinto Borates

                                               "We had very fruitful meetings and covered many topics during the conference. We were able to exchange mutual interests 

to develop the path to new business collaborations"

Zheng Li, Sales General Manager, Haicheng Magnesium Fertilizer Industrial

 Brochure button  

 We worked with the following industry experts to develop the conference programme. Their knowledge spans across the fertilizer supply chain and was a great attribute for the new event. 

2018 Advisory Board: 

Jose Nolasco
Marketing and R&D Director
Calum Findlay
UK Fertiliser Manager
Kevin Moran
Chief Technology Officer
Gonzaga Ruiz de Gauna Gutiérrez
Manager - Technological Platform for Plant Biotechnology
Adrian Stubbs
Principal, Potash & Fertilizers
Dave Pinxteren
Development & Application Manager Horticulture

For more information about Argus Added Value Fertilizers Europe 2019, please contact us using the details below:

phone icon +44 (0) 20 7780 4340 
email icon

About Argus:

Argus’s knowledge of all aspects of the fertilizer market stretches across our conference, editorial and consulting teams. Our Europe Fertilizer conference has for 30 years been the number one meeting place for the region’s commodity fertilizer trade – and this new conference will attract the relevant producers and distributors in our existing network, as well as specialist companies driving new product developments in added value fertilizers.

2018 Agenda

Monday 12 February


Registration and Coffee

Exhibition Stands Open

16.00 - 16.30

Speed Networking 

Your chance to get to know the other delegates during this 30-minute session. Bring plenty of business cards and be prepared for 2 minute conversations before the bell rings and you meet someone new. You will have plenty of time during the rest of the conference to follow up with valuable new contacts. All delegates welcome!

Roundtable Discussions

Your chance to talk through shared problems and exchange knowledge with colleagues working in the same field. Choose the topic which is most important for you and join in the moderated discussion. A great way to generate new ideas and meet potential suppliers, customers and partners!
18.00 - 20.00
Cocktail Reception

You can enjoy a relaxing evening before the conference kicks off. Catch up with contacts or start doing business straight away!


Tuesday 13 February


Registration and Exhibition Opens


Plenary Session: Market Drivers and New Market Opportunities


Chairperson’s Welcome Remarks

Adrian Stubbs, Principal, Potash & Fertilizers, Argus

 The European Added Value and Specialty Fertilizers Market
- Defining product categories
- Market development and drivers
- Industry opportunities

Adrian Stubbs, Principal, Potash & Fertilizers, Argus
09.30 Panel Discussion – Experiences and Opportunities in Distributing Added Value Products
- Strategies for expansion
- Estimating ROI
- Access to new products in Europe
- Market challenges

Yohan Merieau, Operations Manager – Fertilizers and Agriculture, Invivo
Natalia Iglesias Aguilera, CEO, Via FertysemDF Grupo

10.10 Growth Prospects for Water Soluble Fertilizers for Fruit and Vegetable Crops
Opportunities in Europe
- Product preferences
- Water-soluble fertilizer product advances

Kevin Moran, Chief Technology Officer, Kingenta

10.40 - 11.10
Coffee Break
11.10 The Market for Enhanced Efficiency Products for Arable Crops
- European market scope
- Nutritional input
- Regional productivity

Tiffanie Stéphani, Agriculture & Environment Manager, Fertilizers Europe
The Grower’s Perspective: Drivers and Obstacles for Adopting New Products
- Reducing operational costs
- Implementation challenges

Ricardo Serra, Vice President – ASAJA l Member of the European Social and Economic Committee, ASAJA Spanish Farmers Association

Managing the Environmental Impacts of Fertilizers
- Assessing environmental impacts
- Improving nitrogen use efficiency and adjusting application methods
- Reducing losses and eliminating carbon footprint

Eric van Kaathoven,
Director, Ekompany

12.40 - 14.00

Adding Value to Primary Nutrients

Improving Nutrient Efficiency for Increased Plant Vigour and Long-Term Crop Health

Chairperson’s Welcome Remarks

Adrian Stubbs, Principal, Potash & Fertilizers, Argus
Chairperson’s Welcome Remarks

Kevin Moran, Chief Technology Officer, Kingenta
14.00 Impacts of High-Efficiency Foliar Nitrogen on Wheat Crops
- N application
- Crop trials
- Crop yield and quality outcomes

Wilson Boardman,
Managing Director, Micromix Plant Health

Improved Nutrient Use Efficiency Through the Use of Enhanced Efficiency Fertilizers
- Using smart fertilizers
- Improving nutrient management
- Adapting to changing environmental conditions

Harold van der Zande, Senior Business Development Manager MTIC, Stamicarbon

Enhancing N P and K Uptakes with Different Product Categories
- Enhancing efficiency and maximizing inputs
- Implementing new innovations
- Growth success factors

Kent Lambden, Vice President, Global Business Development & Strategy, Actagro  

Overcoming Abiotic Stress Impacts on Crop Yield and Quality with High Performance Biostimulant Products
- The need for research to improve nutrient uptake
- Abiotic stress and its effect on plant physiology, yield and quality
- Strategies for improving plant tolerance against abiotic stress alleviating yield and quality losses

José Nolasco Bethencourt, Marketing and R&D Director, Tradecorp
15.00 - 15.30
Coffee break
Coffee Break
Maintaining Phosphate Fertiliser Availability with High-Charge Polymer
- Overcoming short-term nutrient losses
- Protecting soluble phosphate for long-term efficacy
- Improved efficiency allowing lower application rates

Dirk Schröder, Technical Manager Europe/Africa, Verdesian Life Sciences Europe

Adding Value to Specialty Fertilizers and Improving Efficacy with Controlled Release and Biofertilizers
- Adding controlled release fertilizers
- Incorporating biologicals
- Methods for increasing value

Eran Barak, Independent Consultant and former Director Product Development & Technology, ICL Specialty Fertilizer
 16.00 Water Soluble Phosphate Market Opportunities
- Market size
- Phosphate market challenges
- Latest innovations in water soluble fertilizers - Outlook for 2018

Raphaël De Rijcke, Sales Director, Prayon
New Opportunities for Increasing Nutrient Use Efficiency in Plants
- Components of nutrient use efficiency and related plant traits
- Plant biostimulants and new fertilizers additives for improving NUE
- Advances in the EU regulation on EC fertilising products supporting innovation for enhanced NUE

Patrick du Jardin, Professor and Head of Laboratory, Gembloux Agro-Bio T9ech, Université de Liège
18.30 - 20.30

Cocktail Party


 Wednesday 14 February 


Registration and Exhibition Opens

Opportunities to Add Value to Conventional N,P, and K Fertilizers

08.50  Chairperson’s Opening Remarks
Opportunities to Add Value with Calcium, Magnesium and Sulphur
- Assessing the contributions of widespread neglected plant macro nutrients
- Achieving the correct balance
- Growth prospects

Rolf Härdter, Head of Global Agronomic Services, K+S KALI

Thiosulphates as High Performance Liquid Fertilizers
- Active thiosulphate sulphur for enhanced plant nutrition
- Effective and economical way to reduce nitrogen loss
- Application and benefits for crops

Nicolas White, Portfolio & Knowledge Director, Tessenderlo Kerley International

 The Need for Manganese in Agriculture
- Secondary nutrient consumption
- Regional deficiencies
- Outlook for demand

Jim Crane, Agro Sales & Product Manager, PRINCE ERACHEM

 10.30 The Added Value of Balanced Fertilization with POLY4
- The need of using environmentally-sensitive fertilizers to reduce leaching and pollution due to fertilizer use
- Practical agronomic strategies that incorporate products with a good compatibility profile
- Achieving higher yields in the European region by improved macro and micro nutrient crop uptake 

Ross Mitchell, Corporate Agronomist, Sirius Minerals

Coffee Break

Adding Value to Conventional Fertilizers with Micronutrients, Biostimulants and Biofertilizers

Analysis of Chelated Micronutrient Use and Consumption in Europe
- Chelated products for improved application
- Growth drivers
- Crop responses to micronutrients

Hubert Kardasz, President, INTERMAG

Incorporating New Technology for Increasing Micronutrient Use Efficiency with Copper
- Introducing polyphenols to micronutrients
- Increasing absorption efficiency
- Measuring commercial yield

François Ryckeboer, Area Manager EMEA Fertilizers, SCL Italia – Larderello Group

Solutions for Applying Boron by Foliar Applications
- Soluble products in powder and micro-granular form
- Liquid formulations produced with mono-ethanolamine
- Liquid suspension free of solvents (water based)
- Mixtures of boron with other nutrients

Jordi Bru, Director, Global Market Development – Agriculture, Rio Tinto Borates
13.00 - 14.00
Biostimulant Product Potential
- Ensuring a good source of biostimulants
- Market development
- Assessment of international markets

Rafael De Tomas, International Manager, AGRITECNO FERTILIZANTES

Impacts of Regulatory Uncertainty and Barriers for Development within the Biostimulants Sector
- EU regulatory overview
- The process for defining biostimulant products
- The need for harmonization of legislation on biostimulants
- Creating opportunities for a greater level of innovation

Paul Mullins, Vice President, European Biostimulants Industry Council (EBIC)

 End of conference

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For more information please contact Emma Preston on the details below:

phone icon+44 20 7719 7143


Over 150 delegates from 81 companies attended the 2018 conference in Madrid, Spain. Argus Added Value Fertilizers Europe is aimed at anyone who wants to assess the commercial and agronomic benefits of specialty and enhanced efficiency fertilizers, in order to drive business strategy, R&D investment and sales processes.  

Who Should Attend?

The agenda content is designed for:

  • Commodity fertilizer producers
  • Dealers / blenders
  • Distributors
  • Specialty fertilizer producers
  • Micronutrients producers
  • Stabilizer manufacturers
  • Biostimulants developers   
  • Production technology manufacturers

Exhibition area   Roundtables   Fertilizer Europe networking

Networking Opportunities

At next years conference you will be able to meet executives from all parts of the supply chain, from a range of job roles, making this an unrivalled opportunity to network with potential partners, customers and suppliers. In addition to the time during breaks and over lunches, there are a number of features which will enable you to maximise the number of useful interactions you have:

Mobile conference app
 – this will go live 3 weeks before the conference and will give you access to a searchable list of attendees whom you can message to arrange meetings. Build your profile to let other delegates know about your business and create your personalised event schedule. 

2 great cocktail parties – there is no better place to build business relationships than in the informal atmosphere of a cocktail party – and a view of the ocean does not hurt either. 

Roundtable discussions – a chance to talk through shared problems and exchange knowledge with colleagues working in the same field. Choose the topic which is most important for you and join in the moderated discussion. A great way to generate new ideas and meet potential suppliers, customers and partners!

Quotation marks

"This conference has been a wonderful place for us to network and learn more about the industry and the challenges and opportunities in the specialty fertilizer market. I found the round table discussions really insightful. Very well done." - 

Jeremy Cowan, Senior Business Development, F4F

A sample of the attendees from a previous specialty conference Include:

  • Agricultural Retailers Association
  • Agritech
  • Agrium
  • Agrology SA
  • Anuvia Plant Nutrients
  • Applied Chemical Technology
  • Arclin Performance Products
  • Arizona Chemical / Kraton 
  • ArrMaz
  • Big Bend Agri-Services
  • BioConsortia
  • Brandt Consolidated
  • Cameron Micronutrients and Advanced Micronutrient Products
  • Canadian Humalite International 
  • Chemical Dynamics
  • CIA Acepalma SA
  • Cisbra Química do Brasil 
  • Compass Minerals
  • CRF Tech
  • Diamond R. Fertilizer
  • Dustech 
  • Eco Agro
  • EuroChem Agro 
  • Experse Surfactant Technologies
  • F4F
  • Feeco International
  • Fer-land Agriculture Technology Corporation
  • Fertagro Trading USA
  • Fertiberia
  • Fertilizantes Santo Domingo
  • Fertinagro
  • Fertitechnologies
  • Florikan
  • Garsoni Vietnam 
  • Harrell's
  • Harsco Metals and Minerals
  • Highfield Resources
  • Huma Gro
  • ICL Specialty Fertilizers
  • IFDC
  • Independent Consultant
  • International Zinc Association
  • Intrepid
  • JR Simplot Company
  • K+S North America
  • KeyBank - Food and Agribusiness
  • Koch Agronomic Services
  • Lebanon Seaboard
  • LignoTech USA.
  • LLC Agritech
  • Mar Vista Resources
  • Meherrin Ag & Chemical 
  • Milliken Chemical
  • Nachurs Alpine Solutions
  • Nevada Chemicals 
  • Newport-Fersan (Jamaica)
  • Nutrient Agri Products
  • OCP Group
  • Old Bridge Chemicals
  • Overseas Trading Company- OTC
  • Oxiteno
  • Prosser Fertilizer & Agrotec
  • PT Petrokimia Gresik
  • Quality Borate 
  • Sackett-Waconia
  • Sigma AgriScience
  • Solvay
  • Sulphur Mills 
  • Sulvaris
  • Tavarua International/Advanced Potash
  • Tetrad Corporation
  • The Fertilizer Institute
  • Timac Agro USA
  • Tradecorp México
  • TradeMark Nitrogen
  • Tri-County Fertilizer
  • Ube Corporation Europe S..A. Unipersonal
  • USA Borax
  • USA Garsoni Agricare
  • Van Iperen International
  • Vis Consulting
  • Viterra y Asociados
  • Wedgworth
  • Wilbur-Ellis
  • Yara
  • Yargus Manufacturing
  • Yingkou Magnesite Chemical

For more information on the Argus Added Value Fertilizers Europe 2019 conference please contact us using the details below:

phone icon +44 (0) 20 7780 4340
email icon

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