16/04/25
HEVs drive Brazil's 1Q EV sales up as BEVs fall
HEVs drive Brazil's 1Q EV sales up as BEVs fall
Sao Paulo, 16 April (Argus) — Total Brazilian electric vehicle (EVs) sales were
up in the first quarter, driven by increasing demand for hybrid vehicles (HEVs)
as sales of battery electric vehicles (BEVs) tumbled. Overall EV sales in Brazil
grew by almost 40pc in the first three months of the year to 50,074 units, led
by HEVs — including plug-ins (PHEVs), non-plug-ins, and mild hybrids (MHEVs) —
which saw a 70.5pc surge compared to the same period in 2024, according to
Fenabrave, a private body that represents car dealerships in Brazil. EVs made up
12.5pc of the total Brazilian car market, a three percentage point increase
year-on-year. PHEVs were the most popular choice for consumers seeking an EV,
with 19,530 units sold on the first quarter, up 83.6pc from last year, according
to data from the Brazilian electric vehicles' association (ABVE). BEVs accounted
for 12,993 units sold, while MHEVs — vehicles with regular engines aided by
small batteries that increase fuel efficiency but do not power the wheels —
accounted for 10,724 units sold. A total of 7,402 non-plug-in HEVs were sold in
the quarter. Although HEV sales rose, BEVs tumbled 8.3pc due to general consumer
skepticism about the Brazilian charging infrastructure and increasing popularity
of PHEVs because of its above-average fuel efficiency and the possibility of
driving on regular fuels, such as gasoline and ethanol. BYD increases market
dominance BYD, a Chinese carmaker, further increased its EV market share in
Brazil in the first quarter on aggressive discounts for its HEVs. The Chinese
brand, which only sells plug-ins and BEVs, offered discounts of over R20,000
($3,400) per car plus other benefits in excess of R10,000 ($1,700) for their
PHEVs. BYD sold around 11,710 PHEV units, more than double from the same period
in 2024, and accounted for 31.4pc of the total HEV market in the first quarter,
according to Fenabrave. Fiat, which debuted in the EV segment in November and
only markets MHEVs, sold 7,400 units, taking second place with a 19.8pc market
share in January-March. Great Wall Motors (GWM), another Chinese automaker,
closed out the top three with 5,880 units in the period, holding 15.8pc market
share. PHEVs are becoming increasingly popular in Brazil even in regions with a
solid charging infrastructure, according to ABVE. Major cities such as Sao Paulo
and Brasilia — the country's capital — were among the top plug-in buyers due to
the possibility of daily driving in electric mode and travelling long ranges on
hybrid. BYD's plug-ins can drive for 745 miles on a single tank of gas, on a
fully charged battery and loaded tank. All types of EVs in Brazil are eligible
for a yearly tax exemption of up to 4pc of the car's value in most states.
Although BEV sales were down, BYD still managed to increase its dominant place
in the market. The Chinese automaker sold 9,680 EVs in the first three months of
the year, more than 75pc of the nearly 12,880 units sold in the period.
According to the company, 7 out of 10 BEVs sold in Brazil are from BYD. Volvo
followed with almost 1,200 sold EVs and GWM had the third-highest sales figures
at just 814. Overall, BYD owns 42.7pc of the total Brazilian EV market, followed
by Fiat at 14.8pc and GWM, with a 13.4pc market share. The two Chinese brands
both plan to start manufacturing cars in Brazil by year's end. BYD also acquired
mining rights for two separate lithium sites in the country in an effort to
streamline its whole operation in the country, as it figures as its largest
market outside of China. By Pedro Consoli Brazil EV sales units Brand 1Q 2025 1Q
2024 ±% Market share (%) Total EVs (BEVs, HEVs) BYD 21,384 14,920 43.3 42.7 Fiat
7,400 n/a n/a 14.8 GWM 6,693 5,735 16.7 13.4 Toyota 4,277 5,049 -16.2 8.5 Volvo
2,097 1,606 30.5 4.2 Mercedes Benz 1,765 1,166 51.3 3.5 Honda 1,207 567 112.8
2.4 Caoa Chery 1,203 2,105 -42.8 2.4 BMW 911 825 10.4 1.8 Porsche 687 41 1,575.6
1.4 Total (hybrid vehicles, EVs) 50,074 35,872 39.6 100 Electric vehicles (BEVs)
BYD 9,678 10,052 -4 75.1 Volvo 1,196 596 101 9.2 GWM 814 1,892 -57 6.3 BMW 219
238 -8 1.7 Renault 176 187 -6 1.3 Porsche 155 41 278.0 1.2 Zeekr 141 n/a n/a 1.0
Mini 124 34 265 1.0 JAC 107 457 77 0.8 Mercedes Benz 38 39 -3 0.3 Total (EVs)
12,877 14,053 -8 100 Hybrid vehicles (HEVs, PHEVs, MHEVs) BYD 11,706 4,868 140.4
31.4 Fiat 7,400 n/a n/a 19.9 GWM 5,879 3,843 52.9 15.8 Toyota 4,277 5,049 -15.2
11.5 Mercedes Benz 1,727 1,127 53.2 4.6 Honda 1,207 567 112.8 3.2 Caoa Chery
1,203 2,105 -42.8 3.2 Volvo 901 1,010 -10.7 2.4 BMW 692 587 17.8 1.9 Jaguar Land
Rover 627 816 -23.1 1.7 Total (hybrid vehicles) 37,197 21,819 70.5 100 Does not
include all brands sold Source: Fenabrave 1Q Brazil electrified vehicles sales
units Brazil EV year-on-year comparison per type units Send comments and request
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