Sales of battery electric vehicles (BEVs) in the UK last year climbed by 21pc to 381,000 units, according to the Society of Motor Manufacturers and Traders (SMMT), as the country overtook Germany to become the largest BEV market in Europe.
Sales in the UK climbed furthest towards the end of the year, driven by strong corporate subsidies (see graph). Sales in Germany slumped by 27pc to 380,609 units, as consumers continued to feel the loss of a €4,500 purchasing subsidy in December 2023.
Sales in France last year edged down by 2pc, and the halving of EV buyers' subsidies announced in November because of budget constraints is expected to weigh on sales further. France is Europe's third-largest market (see graph).
UK market stays open to China-made EVs
One reason for the UK's surge in BEV sales, after corporate incentives, is trade policy. The UK is one of the few established BEV markets without surplus tariffs on China-made BEVs, beyond unilateral 2.5pc duties agreed by member states of the World Trade Organisation (see graph). Japan, another unrestricted market, recorded just 4,531 units in November compared with 38,531 sales in the UK.
Sales of China-branded BEVs in western Europe have jumped to over 3pc of overall car sales in recent years, a sharp rise but still insignificant as a market share (see graph). But Chinese carmakers accounted for over a half of BEV sales in Europe — 51pc in January-September last year, up from 46pc a year earlier — according to market research firm JATO Dynamics.
UK corporate sales continue to prop up BEV sales
UK private sales to individuals accounted for just 1 in 10 BEV sales last month — of which there were 44,312 — according to SMMT chief executive Mike Hawes.
The remainder — around 89pc — were corporate car sales, much higher than the corporate sector's share of 68.5pc in the overall car sales market. This has risen sharply in recent years, from 57pc and 49pc in 2023 and 2022, respectively.
"At first glance, the apparent drop in demand from private buyers for electric cars may seem concerning. However, it reflects a fundamental shift in how we finance vehicles," Tom Barnard, analyst at Electrifying.com, said. "It's important to note that the sales figures from 2024 exclude private buyers who have benefited from the excellent deals on EVs available through salary sacrifice or personal lease schemes, as these are recorded as fleet registrations."
"Too many PCPs [personal contract purchases], contract hire, finance and motability purchases are recorded as fleet sales when they're being driven by private buyers," Quentin Wilson, founder of EV campaign group FairCharge, said. "We need to change the way these EV registrations are recorded, and fast."