South Korea has unveiled planned emergency measures to support its automobile industry given the sweeping US tariffs,turning towards its domestic market and outwards to the "global south" to generate demand.
South Korea exported nearly $127.8bn of goods to the US in 2024,accounting for about 18.7pc of its total exports. About almost $34.7bn were from passenger automotives.
It will provide around 3 trillion South Korean won ($2bn) of new emergency liquidity support, expand its policy finance by W2 trillion to a total of W15 trillion and hand out more car export support. South Korea will also extend the electric vehicle (EV) corporate discount subsidy policy until the end of the year, and it will now support between 30-80pc of EVs' price, up from previously 20-40pc.
A focus on the domestic market will help respond to lower export volumes given the US' tariffs, said the country's trade and industry ministry (Motie). The country will cut the special consumption tax on new car purchases from 5pc to 3.5pc until June, while not ruling out any other necessary additional support. It will also push its public sector, public institutions and local governments to buy "business vehicles" within the first half of 2025, which will likely buoy eco-friendly vehicle sales.
Eco-friendly vehicles in South Korea refer to hybrids, battery EVs, plug-in hybrids and hydrogen-fuelled vehicles. Eco-friendly vehicle domestic sales surged by 50pc on the year to about 60,350 units in February, while exports rose by 32pc to almost 69,000 units.
It is also turning to new "global south" markets by offering an extra budget on export vouchers and trade insurance support until the end of 2025, citing its agreements and negotiations with countries such as the UAE, Mexico, the Philippines and Ecuador.
The combined market share of three South Korean battery firms — LG Energy Solution (LGES), SK On and Samsung SDI — on global EV battery installations in has further declined in January-February, according to the latest data from South Korean market intelligence firm SNE Research. They now take up 17.7pc of the global market share, down by almost 5.5 percentage points compared to a year earlier.
"It has become also important for K-trio to come up with strategic measures to increase their local production in North America and diversify raw material suppliers," said SNE, citing the US tariffs.
LGES last year said it is looking to produce energy storage system cells in the US through its subsidiary LGES Vertech from 2025. SK On earlier this week told Argus that the tariffs will have "limited" potential impact on its business, with its manufacturing facility in the US state of Georgia, SK Battery America, supplying batteries for its US sales volumes.